With the expanding offerings, Swish website no longer serve the needs and was not flexible enough for further growth. Thus leading to a redesign of the website. I took the design lead role in this project, helped Swish to build a new responsive website that matches customer’s behavior and growing expectation.
Year
2017
Project Type
Interaction Design, UI Design
My Role
I lead the design of the new website, both as UX designer and UI designer.
- Planned design activities
- Planned and conducted user research
- Created information architecture, wireframes and prototype
- Planned and conducted user test
- Visualized views for websites in various platforms
Why a new website was needed?
Last update of the website was at 2016, but with the growing offering from Swish and changed behavior of users, the need to review and update the website arose.
- Mobile platform visits surpassed the desktop, while the website was not mobile friendly
- Existing structure and navigation of the website was not flexible with the expanding services
- Target audience for each page was not clear, which made it difficult to find the needed information
UX Design process
Research and Define
Purpose of the new website
- Cater all types of users and their needs.
- Allow users to quickly find the information they are looking for
- Optimised for mobile browsing, specially for private and company users
- Improve SEO and guarantee the right results for users using organic search
- Support future growth
Information architecture
Design wireframe and prototype
User Test
Visual
