A Swedish sports goods retails serves both online and in-shop shopping experience, mobile platform is blank but a key part in their vision. As an UX/UI designer, I adapted shopping experience concept to a mobile application with more enriched loyalty features.
This is a confidential project, so no brand info and app detail would be presented here.
Year
2019
Project Type
Interaction Design, UI Design, Agile Team
Tools
My role
I worked as a UX&UI Designer in an agile development team until the beta version of this mobile application was launched in beginning of 2020.
- Execute UX&UI designs for all screens and assets
- Create clickable prototypes and presentations, to show design outcomes to client and development team
- Create sprint-based design deliverables, as to move design into development
Project background
Before this assignment, a design concept has been created to show the idea of how this mobile application could look and feel. My work is based on this concept.
Agile team set up
Team lead
Plan and manage goals for sprints
- Project managers
- Product owner
- Scrum master
Scrum team
Execute design and development to reach sprint goal
- Front-end team
- Back-end team
- Designer (👩💻me)
Client side
Give feedback and support
- Managers from digital and e-commerce platform
- UX and content designer
- Tech team for integration
- Test team
Core features of the app
Design sprint timeline
Outcome
This mobile application was launched in 2020. My design outcome has been handed over to their internal design team, to continuously improve the update further on.
What I learned
Working in an agile development team is quite different than the user centric design approach. In the implementation phase of product, designer were more focused on executions of views instead of being creative.
With this agile approach, design sprint is one sprint ahead of development team. And development team would need design support for the views they are working on, ask for my feedback and extra guidance. So one of the challenges I faced was to work in parallel on my own design sprint and design support tasks. Timeline was pretty tight. I have learned progressively how to package and deliver the design in a more efficient and developer-friendly language way. Besides Zeplin, I also helped to created stories and tasks in Jira to further identify relevant features in application.